Setting a list asking price is the most critical factor in
obtaining a home sale. Price it right and it will sell. Price it wrong and it
will never sell - no matter what else you might do. All the advertising and
marketing in the world will not overcome an incorrectly priced home (despite what some
Realtors® and others might lead you to believe).
Determining the right price is one of the most difficult
tasks a homeowner faces when preparing to sell. It is difficult primarily because
the homeowner has a very subjective and sometimes emotional opinion of the home's value.
The home is his or her castle - personality - ego - etc. all
rolled into one. Often too, the homeowner has an "agenda" to meet, such as
getting enough profit to pay for the recent roof, furnace or whatever.
A professional Realtor® or Appraiser determines price
based upon condition, location, features, current market, comparable sales and
similar factors. While some of these may also be subjective in nature the
professional's experience overrides any emotional coloring of the evaluation, something a
home owner cannot possibly avoid independently.
Homeowners benefit greatly from
professional input when setting the price. This is true whether a home owner plans
to sell using a Realtor's® assistance or as a For Sale By Owner. Blakeman
Properties offers homeowners two options for obtaining price setting information:
Comparable Sales
Report Comparative
Market Analysis
Comparable sales (comps) are recent sales of homes similar to
the home being priced. Comps should be within the last six months and
from the same neighborhood or street. Comps should also be similar in size, age,
condition, etc. Ideal comps may not always be available.
The Comparable Sales Report is furnished to
registered clients by E-mail, free of charge. It
is a list of three (3) comps from
the Houston Association of Realtors MLS database. To receive your free Comparable
Sales Report you must: 1. Be a home seller within the next 60 days; 2. Agree
to use Blakeman Properties as your
Realtor®,
and; 3. Have not already listed your
home for sale. Click below to order:
A Comparative Market Analysis (CMA) is a more comprehensive
evaluation of the home being priced. It requires you to complete a short
on-line information form followed by a
visit to the home by a Realtor®. The CMA will include an estimate of home value
and recommendation of listing price.
The cost for the CMA is $175.00
payable at the home visit. The finished CMA will be mailed within two (2)
business days. Note: If you list your home with Blakeman Properties at the
time of home visit the CMA fee may be waived depending upon the listing plan chosen.
Click below to order: