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Pricing Your Home For Sale

Setting a list asking price is the most critical factor in obtaining a home sale. Price it right and it will sell. Price it wrong and it will never sell - no matter what else you might do. All the advertising and marketing in the world will not overcome an incorrectly priced home (despite what some Realtors® and others might lead you to believe).

Determining the right price is one of the most difficult tasks a homeowner faces when preparing to sell. It is difficult primarily because the homeowner has a very subjective and sometimes emotional opinion of the home's value. The home is his or her  castle - personality - ego - etc. all rolled into one. Often too, the homeowner has an "agenda" to meet, such as getting enough profit to pay for the recent roof, furnace or whatever.

A professional Realtor® or Appraiser determines price based upon condition, location, features, current market, comparable sales and similar factors.  While some of these may also be subjective in nature the professional's experience overrides any emotional coloring of the evaluation, something a home owner cannot possibly avoid independently.

Homeowners benefit greatly from professional input when setting the price. This is true whether a home owner plans to sell using a Realtor's® assistance or as a For Sale By Owner.  Blakeman Properties offers homeowners two options for obtaining price setting information:

Comparable Sales Report    Comparative Market Analysis

Comparable Sales Report

Comparable sales (comps) are recent sales of homes similar to the home being priced. Comps should be within the last six months and from the same neighborhood or street. Comps should also be similar in size, age, condition, etc. Ideal comps may not always be available.

The Comparable Sales Report is furnished to registered clients by E-mail, free of charge. It is a list of three (3) comps from the Houston Association of Realtors MLS database. To receive your free Comparable Sales Report you must: 1. Be a home seller within the next 60 days; 2. Agree to use Blakeman Properties as your Realtor®, and; 3. Have not already listed your home for sale. Click below to order:

Comparative Market Analysis

A Comparative Market Analysis (CMA) is a more comprehensive evaluation of the home being priced. It requires you to complete a short on-line information form followed by a visit to the home by a Realtor®. The CMA will include an estimate of home value and recommendation of listing price.

The cost for the CMA is $175.00 payable at the home visit. The finished CMA will be mailed within two (2) business days. Note:  If you list your home with Blakeman Properties at the time of home visit the CMA fee may be waived depending upon the listing plan chosen. Click below to order: